Is My Pillow Going Out of Business in 2025 Here Is The Truth

If you’ve been wondering whether My Pillow is going out of business in 2025, you’re not alone. The company has faced significant controversy and financial challenges in recent years, but as of now, My Pillow is still operating and selling products. However, the brand’s reputation has taken a serious hit, and there are important things you should know before making a purchase decision.

Key Takeaways

• My Pillow is still in business in 2025 — Despite rumors and controversy, the company continues to operate and sell products through its website and select retailers.
• The company has faced major financial setbacks — My Pillow lost several retail partnerships and faced lawsuits that impacted its bottom line significantly.
• Controversy surrounding the founder has hurt the brand — Mike Lindell’s political involvement and election fraud claims have alienated many customers and business partners.
• Product quality remains a point of debate — While some customers swear by My Pillow products, others report durability issues and declining quality over time.
• There are many strong alternatives available — If you’re hesitant about My Pillow, there are excellent competing brands worth exploring.
• Customer reviews are increasingly mixed — Recent reviews show a noticeable decline in satisfaction compared to the brand’s earlier years.
• The future of the brand remains uncertain — While not currently going out of business, the company’s long-term viability is a legitimate concern for consumers.

Quick Answers to Common Questions

Is My Pillow still in business in 2025?

Yes, My Pillow is still operating in 2025. The company continues to sell products through its website and maintains its manufacturing facility in Minnesota, though at a reduced scale compared to its peak years.

Why did stores stop selling My Pillow?

Major retailers like Bed Bath & Beyond, Kohl’s, and Wayfair dropped My Pillow primarily due to controversy surrounding founder Mike Lindell’s political statements and election fraud claims, which generated significant public backlash.

Is My Pillow quality still good?

Quality opinions are mixed. Some customers still love their My Pillow products, but recent reviews suggest declining durability and customer satisfaction compared to earlier years.

Will My Pillow go out of business soon?

There’s no confirmed timeline for a shutdown, but the company faces ongoing financial and reputational challenges that create uncertainty about its long-term future.

What are good alternatives to My Pillow?

Memory foam pillows, down alternative pillows, latex pillows, and adjustable fill pillows from other brands are all excellent alternatives worth exploring in 2025.

Is My Pillow Going Out of Business in 2025? Here Is The Truth

If you’ve been hearing rumors about My Pillow shutting down, you’re definitely not the only one asking questions. The brand that once dominated late-night TV commercials and became a household name has been through a lot in recent years. From controversial political statements to losing major retail partnerships, My Pillow has had a rough ride. But does all of this mean the company is actually going out of business in 2025?

The short answer is no — My Pillow is not going out of business right now. The company is still operating, still selling products on its website, and still running its factory in Minnesota. However, the full story is much more complicated than a simple yes or no. There are real concerns about the brand’s future, its reputation, and whether it can survive long-term. Let’s break down everything you need to know so you can make an informed decision about whether to buy from My Pillow or look elsewhere.

What Happened to My Pillow? A Look Back at the Controversy

The Rise and Fall of a TV Shopping Giant

My Pillow was founded by Mike Lindell in 2009, and for nearly a decade, it was one of the most successful direct-to-consumer brands in America. You couldn’t flip through late-night TV without seeing one of their infomercials. The company sold over 41 million pillows and expanded into sheets, mattresses, towels, and more. At its peak, My Pillow was available in major retail stores across the country and employed hundreds of workers.

But things started to change dramatically around 2020. Mike Lindell became one of the most vocal supporters of former President Donald Trump and made repeated claims about election fraud in the 2020 presidential election. These claims were widely debunked, and Lindell faced multiple lawsuits as a result. The controversy didn’t just stay in the political arena — it spilled over into the business world in a big way.

Major Retailers Dropped My Pillow

One of the biggest blows to My Pillow came when major retailers like Bed Bath & Beyond, Kohl’s, Wayfair, and H-E-B stopped carrying the brand. These companies cited various reasons, but the timing coincided directly with Lindell’s controversial public statements. Losing these retail partnerships meant My Pillow lost a massive chunk of its distribution network and revenue almost overnight.

Lindell claimed that the company was actually doing better than ever through direct sales, but financial reports told a different story. In early 2024, it was reported that My Pillow owed nearly $5.8 million in unpaid rent for its Minnesota factory. The company also faced a $1.3 billion defamation lawsuit from Dominion Voting Systems, which Lindell lost. While that case was eventually settled for $787.5 million, the financial damage to the brand was enormous.

Is My Pillow Still Operating in 2025?

The Current Status of the Company

As of 2025, My Pillow is still technically in business. The company’s website is active, products are available for purchase, and the factory in Shakopee, Minnesota, is still running — though reportedly at reduced capacity. Mike Lindell has continued to promote the brand through his own media channels and has launched new products to try to revive the company’s fortunes.

However, “still operating” and “thriving” are two very different things. The company has a fraction of the workforce it once had, and its retail presence is a shadow of what it used to be. Most of My Pillow’s sales now come directly through its website rather than through third-party retailers. This shift to direct-to-consumer sales has helped the company survive, but it’s also limited its reach significantly.

What Customers Are Saying

If you look at recent customer reviews, the picture is mixed at best. Many long-time My Pillow fans still love the product and say it’s the best pillow they’ve ever owned. But there’s a growing number of complaints about declining quality, pillows losing their shape faster than before, and customer service issues. Some customers have also said they’re choosing to boycott the brand because of Lindell’s political activities, regardless of the product quality.

On platforms like Trustpilot and the Better Business Bureau, My Pillow’s ratings have dropped noticeably in recent years. While the brand still has its loyal supporters, the overall trend in customer satisfaction is concerning. If you’re thinking about buying a My Pillow product, it’s worth reading the most recent reviews to get a sense of what current customers are experiencing.

Should You Still Buy My Pillow Products?

Evaluating the Product Quality

Setting aside all the controversy, the real question for most people is whether My Pillow products are actually worth buying. The original My Pillow uses a patented interlocking fill design that allows you to adjust the loft by adding or removing filling. For many sleepers, this adjustability is a genuine benefit because it lets you customize the pillow to your preferred height and firmness.

That said, the pillow market has become incredibly competitive. There are dozens of brands offering adjustable, high-quality pillows at similar or lower price points. If you’re curious about what makes a pillow truly great, you might want to check out our guide on what is a pillow made of to understand the materials and construction that matter most for a good night’s sleep.

Considering the Ethical Dimension

For some consumers, the decision to buy or not buy My Pillow isn’t just about product quality — it’s also about values. Mike Lindell has used company resources and his platform as CEO to promote political causes that many people find objectionable. If you’re someone who considers a company’s values and leadership when making purchasing decisions, this is a factor worth thinking about carefully.

There’s no right or wrong answer here. Some people believe in separating the product from the person selling it, while others prefer to support brands whose leadership aligns with their own values. It’s a personal choice, and whatever you decide, make sure it’s an informed one.

What Are the Best Alternatives to My Pillow?

Top Pillow Brands Worth Considering

If you’ve decided that My Pillow isn’t the right choice for you, the good news is that you have plenty of excellent alternatives. The pillow market in 2025 is packed with innovative options that offer great comfort, durability, and value. Here are some categories to explore:

• Memory foam pillows — These conform to the shape of your head and neck, providing excellent support. If you’re interested in this type, our article on what is a memory foam pillow is a great starting point.
• Down alternative pillows — Perfect for people who want the softness of down without the allergens or ethical concerns.
• Adjustable fill pillows — Similar to My Pillow’s concept but from brands without the controversy.
• Latex pillows — Naturally hypoallergenic, durable, and supportive.

For a comprehensive overview of your options, take a look at our guide on how to choose the right pillow, which walks you through the key factors like sleeping position, material preferences, and budget.

How to Find the Perfect Pillow for Your Needs

Choosing a pillow is deeply personal. What works for one person might be completely wrong for another. The most important factors to consider are your sleeping position, any pain or discomfort you experience, and your preferred firmness level. Side sleepers generally need a thicker, firmer pillow, while back and stomach sleepers usually do better with something thinner and softer.

Don’t be afraid to try a few different options before committing. Many brands now offer sleep trials that let you test a pillow for 30 to 100 nights and return it if you’re not satisfied. This takes the risk out of trying something new and gives you the freedom to find what truly works for you.

The Future of My Pillow: What to Watch For

Signs the Company Could Struggle Further

While My Pillow is still standing in 2025, there are several warning signs that suggest the company could face even tougher times ahead. The ongoing legal battles, the loss of retail partnerships, and the continued controversy surrounding Mike Lindell all create uncertainty. If the company were to face additional lawsuits or financial pressures, it’s possible that operations could be scaled back further or even cease entirely.

Another factor to watch is the competitive landscape. The pillow industry is evolving rapidly, with new brands and innovative materials entering the market all the time. Companies that don’t adapt and innovate tend to fall behind, and My Pillow’s product line hasn’t seen the same level of innovation as some of its competitors in recent years.

What This Means for Current My Pillow Owners

If you already own My Pillow products and you’re happy with them, there’s no immediate reason to panic. The pillows you have will continue to work as they always have. However, if you’re concerned about warranty support or the availability of replacement parts and accessories down the line, it’s something to keep in the back of your mind.

For those who are considering a purchase, it might be wise to buy from a retailer that offers its own return policy rather than relying solely on the manufacturer. That way, if My Pillow does run into trouble in the future, you’ll still have recourse through the store where you made your purchase.

Final Thoughts: The Truth About My Pillow in 2025

So, is My Pillow going out of business in 2025? Not right now, but the company is undeniably in a much weaker position than it was just a few years ago. The combination of political controversy, lost retail partnerships, legal battles, and declining customer satisfaction has taken a serious toll on the brand. While My Pillow is still selling products and operating its factory, the long-term outlook is uncertain.

If you’re happy with My Pillow products and don’t have concerns about the brand’s leadership, there’s nothing wrong with continuing to buy from them. But if you’re looking for the best value, the most innovative products, or a brand whose values align with your own, there are plenty of excellent alternatives out there. The most important thing is to make a choice that you feel good about — both in terms of product quality and personal values.

At the end of the day, a good night’s sleep is what matters most. Whether that comes from a My Pillow product or a competitor, make sure you’re investing in something that truly supports your health and comfort. Your sleep is too important to leave to chance or controversy.

Frequently Asked Questions

Did My Pillow file for bankruptcy in 2025?

No, My Pillow has not filed for bankruptcy as of 2025. The company continues to operate, though it has faced significant financial challenges including unpaid rent and legal settlements.

Can I still buy My Pillow products online?

Yes, My Pillow products are still available for purchase through the company’s official website. Some third-party online marketplaces may also carry their products, though availability is more limited than before.

Is Mike Lindell still the owner of My Pillow?

Yes, Mike Lindell remains the founder and CEO of My Pillow. He continues to be the public face of the brand and is actively involved in its operations and marketing.

Are My Pillow products still made in the USA?

Yes, My Pillow products are still manufactured at the company’s factory in Shakopee, Minnesota. The company has continued to emphasize its American-made status as a selling point.

Has My Pillow’s product line changed recently?

My Pillow has introduced some new products in recent years, but the core pillow lineup remains largely the same. The company has not kept pace with the innovation seen from some competitors in the sleep products market.

Should I be concerned about My Pillow warranty support?

While My Pillow still offers warranties on its products, the company’s reduced operations could potentially impact customer service responsiveness. Buying from a retailer with its own return policy may provide additional protection.